Project Prompt:You will select a typeface from the list provided that you feel connects in some way to a city from the list on the following pages. You will select a city from the list provided. You will research your city to create a promotional poster that exudes the personality of the city. Select a target audience and craft your poster to appeal to this audience while maintaining the personality of the city.
My Posters: I chose Santa Cruz as my city because I was inspired by the vast amount of outdoor activity and the presence of surf and skate culture prevalent in the city. For my target audience I chose young adults interested in outdoor activity.
Final Posters
Santa Cruz poster one
Santa Cruz poster two
Inspiration
I was heavily inspired by the colors and style of vintage travel posters and postcards.
Sketches
Above are Black and white posters. I tried to give both posters a lot of movement to embody the message of each poster.
Above are my first colored iterations for each poster. I began to mix the retro colors and typefaces with more modern typefaces and designs.
My final posters. Both of which include retro colors inspired by my inspiration pictures. They both contain some sort of movement and emulate the primary message of the poster. The first poster is intended to mimic the terrain of the outdoors in. general through the rugged placement of the letters in outdoors as well as through its color palette. The second poster mimics the motion of a bike going uphill and includes colors reminiscent of the boardwalk and the beach.